Wireless & Cell Phone News.- Sprint reportedly will sponsor the 2006 Super Bowl halftime show in Detroit, with those sponsorship rights valued at around $10 million, they really want everyone to know that now Nextel and Sprint is one company. Neither Sprint nor the NFL would confirm the deal, however we all know that with their merge with Nextel they have to market their new brand, products and services. More information about this topic at: Brandweek.
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